Lego

In this project I was tasked to take a brand and find a problem to solve and campaign about it. This is where I stumbled on a TikTok where it brought to my attention that lego was used as an activity for people with dementia and that younger people didn't realise this so I wanted to spread awareness. I created a story board for a tv advertisement, a story board for a Facebook advertisement, a OOH advertisement made out of lego in the shape of a statue called mind, 3, 6 sheets and a radio script. I chose this as I felt it targeted my target audience well in a fun, interactive way that also allowed the younger audience to learn.