HSBC

As part of my third year final work we had to choose a competition brief to complete. I decided to go with A&AD HSBC internationalist brief. I decided to look into the concept of a seer and a doer to encourage the seers to become more like the doers. Seers being people who work from home or in their home town, are not too happy where they are in life and watch others do what they love where as doers are people who travel, love family life, business driven, travel for work and like to explore culture. This concept was then taken to complete this brief by comparing the two across multiple different platforms. As well as this the idea was to advertise HSBC and how being a doer is easy with HSBC by advertising a mystery flight from international airports in the MENAT area as this was once of the nations HSBC wanted to focus on. The mystery flight would allow people to come together to network and experience being a doer with HSBC together. The 6 sheets would be placed in the local towns and cities advertising the mystery flight and grabbing machine where the limited tickets would be available to purchase. After this they can then take the flight and shear their experience on social media using hashtags and filters. HSBC wanted three different platforms and this idea allowed me to create OOH, airport and social media outcomes.